Niagara market figures are median sale prices and sales counts from The Habistat (PropTx MLS®), sale transactions of all property types across Niagara Region, January 2024 to August 2026.
When I talk to people in their twenties here in Niagara, I hear the same thing over and over: they and most of their friends still live with their parents. Not by choice. Rent alone is out of reach, never mind buying. It made me ask a question every buyer and seller should be asking right now: who is actually buying homes in Niagara?
What the market is telling us
Niagara Region sold 6,703 homes in 2024 and 6,227 in 2025. From January to August this year we sold 4,170 — about 4% fewer than the same months last year, and 11% fewer than in 2024.
The median sale price in August was $581,500, down from $650,000 in the spring of 2024. And there were 3,630 homes for sale at the end of August, up from 3,309 two years earlier.
My read: homes didn't get worse. The pool of people able to buy them got smaller. To understand why, you have to look past real estate.
Niagara is older than the rest of Canada
In the 2021 census, 23.3% of Niagara residents were 65 or older, and our median age was 46. Nationally, about 19.5% of Canadians are 65 or older. We are already where the country is heading.
Many older homeowners are staying put rather than downsizing. CMHC has found more seniors choosing to age in their homes, though it says the effect on listings is still limited and grows as owners get older. New listings in Niagara are down 12% this year. Those homes will come to market — the question is when, not if.
Young buyers: educated, working, and priced out
Nationally, 45.8% of people in their twenties lived with at least one parent in 2021. The median first-time buyer in Canada is 36, according to the Bank of Canada.
Niagara's workforce is well educated — more than half hold post-secondary credentials — yet many are in lower income brackets, and most of our employers are small businesses. That isn't a lack of ambition. Canada has fallen badly behind on business investment: by 2024, Canadian businesses invested about 54 cents per worker for every dollar invested in the U.S. Less investment means fewer high-wage jobs, and fewer people who can carry a $580,000 home.And I am not even going to get into the trade wars and the southern neighbour.
Immigration: the buyer we're losing
I came to Canada as an immigrant myself, so I'll say it plainly: newcomers have been one of the most important groups of homebuyers in Ontario. Statistics Canada found that immigrants' homeownership rate five years after arrival in Ontario rose from 35.7% to 40.2% between 2018 and 2021, while the rate for Canadian-born residents fell. More than 85% of immigrants who owned a home in their first year as permanent residents had already been here as students or workers.
Now immigration has been cut back. Canada's population grew just 0.5% in the year to July 2026, and permanent resident targets dropped to 380,000 a year. Niagara grew 8.4% from 2021 to 2024, largely through people moving here aged 25 to 44 — exactly the first-time buyer years. When that slows, so do our future buyers and renters.
Why it all matters
Real estate, rental and leasing is the single largest contributor to Ontario's economy. Housing isn't a side issue; it sits where economics, demographics, culture and immigration meet. Pull on one thread and the others move.
What it means for you
If you're selling: buyers have more choice than they did two years ago. Price for the market that exists today, not the one from 2024.
If you're buying: you have more listings to choose from and more room to negotiate. Don't wait for a wave of downsizer listings — it's coming slowly, not all at once.
If you want to know what this means for your street or your town, I'm happy to walk you through it.
Sources: The Habistat (PropTx MLS®) Niagara Region data, Jan 2024–Aug 2026 · Statistics Canada, 2021 Census and population estimates (July 2026) · Statistics Canada, The homeownership trajectories of recent immigrants, 2017 to 2021 (June 2026) · CMHC, seniors' housing report (Nov 2023) · Bank of Canada Staff Analytical Note 2022-1 · Workforce Collective, 2024–25 Annual Labour Market Update · Niagara Region Economic Update (Nov 2025) · Job Bank, Ontario FIRE sectoral profile · IRCC 2026–2028 Immigration Levels Plan












































